Customer Experience Lessons Brands Can Learn From Amazon
Guest Post by Frank Hamilton
One of the leading customer experience lessons brands can learn from Amazon is how to help manage their online stores.
Many businesses need help to create a smooth, enjoyable, and informative online customer experience.
Amazon has developed a successful system that offers assistance to customers who need it while at the same time providing an easy and efficient way for them to shop.
We learned them and want to share them with you. So, keep on reading what UX tricks you can do like Amazon!
Create a consistent experience
An intuitive interface will make it easier for customers to find and purchase the products they're looking for and purchase them quickly.
Do you remember how Amazon is simple to search for products?
Thus, first, include search functions, product categorization, and even filters to narrow options for potential clients.
Second, be straightforward in writing product titles, descriptions, and meta tags, and add images.
Those moves will be the key to visitors' convenience and more straightforward customer conversion.
Think of responsiveness
Amazon has optimized UX across its websites, mobile apps, and physical stores.
Optimizing your website for mobile devices is also essential since more people are now using their phones to shop online.
That gives customers a unified experience when interacting with the brand's products and services.
Consider using the preset templates for your online store. For example, MasterBundles offers many themes to create responsive websites that look great on any device.
These templates can save you time and help ensure your website meets modern design and usability standards.
Customer support
Amazon's help options are designed with customers in mind, allowing them to reach out for help without feeling overwhelmed or frustrated.
It offers a help section for customers to learn about products, services, and more.
If more questions occur, customers have a helping hand through phone, chat, and email. Just follow it!
Use customer data and feedback
Amazon collects customer data and feedback, allowing them to develop the user experience of their products and services constantly.
That data can help brands better understand customer needs and preferences, enabling them to make informed decisions.
Besides, you can show personalized recommendations for each customer based on their past purchases and searches.
Use earned media
The notion refers to any publicity or coverage that a company, such as Amazon, receives through unpaid channels.
This type of media is also called word-of-mouth marketing because it occurs when customers talk about their experiences with the company's products and services to others.
For example, Amazon has a vast affiliate program. Many people write product reviews on their blogs and websites.
Do the same, offer commission for every purchase your affiliates, and encourage and grow your store.
Remarket with emails
Likewise, launch personalized email newsletters with the list of desirable or similar products your potential client may need.
Usually, people search for some items and hesitate about the necessity or quality, abandoning cards.
Just remind them about their desire and incentives; people will value the move.
Streamline processes
Amazon has created UX features such as one-click ordering, which has made it easier for customers to purchase products with minimal effort.
Other brands can create UX features that help streamline processes and simplify how customers interact with their products and services.
Enhance your brand with qualified employees, manage your team operation, and you will see how to boost your online store. Even if you work remotely, you can do that.
Use meetings schedulers, chat or video calls, and task management systems. Then, brainstorm with your developers to find the optimal solution for your case!
Build a secure and trustworthy store.
It is last on the list but one of the first to take care of. Indeed, security is not a luxe but a necessity for every website owner.
Amazon is not an exception, as it prioritizes customer data to be secure and reliable.
Other brands must do the same by providing website code encryption and authentication.
To start, be sure to invest in a reliable web hosting service.
That will help ensure that your website runs smoothly and efficiently so customers won't experience lagging or downtime while using your site.
Additionally, make sure that your website is secure. For example, install an SSL certificate to encrypt data and prevent hackers from stealing customer information.
Conclusion
By learning UX techniques from Amazon, brands can make the most of their online stores.
Good luck in making your customers happier with a better experience.
ABOUT THE AUTHOR
Frank Hamilton has been working as an editor at essay review service Rated by Students and an author at custom writing review website Top Writing Reviews. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.