Bring in More Meetings from your Mailchimp Audience

In this post, learn how to use Mailchimp with CalendarHero (formerly Zoom.ai) to schedule meetings with your CRM contacts automatically. Go from “message sent” to “meeting booked” in half the time.

Email is a long-standing marketing channel that packs results. It's not just a great channel to engage your audience, but when used right, email can help you reach your business goals and grow revenue. Just last year, marketers reported a 760% increase in revenue by using segmented email campaigns. How's that for impact?

Email can be one of your company's most influential marketing channels. That's why we recommend aligning the objectives of your email campaigns with one of your most crucial business touch-points: meetings. From consultations to sales calls and product demos, meetings are where pivotal conversations and deals take place. And email campaigns are an ideal channel to connect your audience to a strong meeting call to action.

That's one of the reasons why we're excited to tell you all about our new integration with Mailchimp. Together with CalendarHero, you can create a powerful meeting scheduling experience directly in your Mailchimp campaigns. Connect qualified leads to your sales team easily and convert subscribers into customers faster.

Through this integration, you’ll be able to increase your sales meetings without any manual meeting coordination. By leveraging a marketing channel you already use, you can meet with contacts faster and collaborate more efficiently with your team members.

Keep reading to learn how CalendarHero and Mailchimp work together to help you work smarter.

The Benefits of Adding Meeting Scheduling to Mailchimp

Whether you're a marketer, a sales rep, or a consultant, syncing your CRM to CalendarHero means you get to meet with leads quickly and skip meeting-related admin work like uploading contacts, manual meeting coordination, and updating your CRM details.

The Mailchimp and CalendarHero integration gives you the benefit of automated scheduling plus CRM contact syncing. So, you can automate meeting scheduling and increase your chances of successfully booked meetings with key contacts.

Add Mailchimp to CalendarHero, so you can:

Automatically schedule 1:1, group, and remote meetings with contacts synced from Mailchimp
View Mailchimp contact details in your CalendarHero meeting briefings and the People Insights feature
Access Mailchimp contact information on the go from your inbox (Outlook, Gmail) or messenger platform (Slack, Microsoft Teams)
Seamlessly connect your sales and customer success teams with qualified leads and customers

With the Mailchimp integration, you won't need to transfer contact information from your Mailchimp audience or lists manually, and any contact updates you make will show up in CalendarHero as well. Use any of CalendarHero's smart scheduling methods to book every meeting automatically.

Plus, CalendarHero integrates with 10+ video conferencing platforms, so you won’t have to find and share conferencing links manually. How it works: CalendarHero adds a dynamic video conferencing link from your preferred video platform (Zoom.us, Microsoft Teams, Google, etc.) to your remote meetings instantly.

If you're tired of slow scheduling, then you're ready to start scheduling meetings automatically with CalendarHero and Mailchimp! Get set up in seconds

The Power of CalendarHero in Mailchimp

Give your leads and customers exceptional customer service by making it easy to meet with you and your team. With this integration, you get to access CalendarHero’s scheduling methods with your Mailchimp contacts.

CalendarHero meeting scheduling options:

Personal Scheduling Link: Give your customers a self-booking option by sharing your real-time availability through a scheduling URL
Meeting Directory: Give your customer a self-booking option for multiple meeting offerings. Share a scheduling page URL with more than one meeting type.
Website Embed: Convert visitors into leads faster by embedding a CalendarHero scheduler directly onto any web page.
CalendarHero Web App: Quickly organize meetings with specific contacts and groups through our web scheduler — CalendarHero sends automated meeting requests and finds the best time for everyone to meet.
CalendarHero in Chat or Inbox: Access CalendarHero from your inbox or messenger platform (Outlook, Gmail, Slack, etc.) and conveniently book meetings with Mailchimp contacts using natural language ("Book meeting with Jane this week")

Each of our scheduling options can be customized to fit your availability preferences, and your team’s specific needs and goals.

If you want to take self-booking and team collaboration to the next level, use our shared availability settings, so you can direct prospects to the right team members automatically. It’s a great way to build sales and marketing alignment right within your meeting process. CalendarHero supports on-behalf, collective, and round robin meetings.

Zoom.ai Shared Availability Features.png

Discover more ways to customize your meeting experience →

Add a Meeting Call to Action to Emails

We recommend using the CalendarHero personal scheduling link or meeting directory URL within email campaigns. Both options enable your invitees to self-schedule meetings from your real-time availability (or your team’s availability).

Just like any other link, you can add your personal scheduling or meeting directory link to a button or text directly in the content of a Mailchimp email to promote your meeting offering to your audience.

This way, you and your contacts can skip the "when are you free?" dance. Your contacts will click on your meeting call to action and be taken to a scheduling page to choose from available time slots.

As soon as your invitee picks a time, CalendarHero adds the booked meeting to your calendars automatically.

Organize Group Meetings with Mailchimp Contacts

While a personal scheduling or meeting directory is an excellent option for a broad audience, there are also instances where you already know who you want to meet with. For example, you might want to organize a discovery call between a prospect and a few members of your sales department.

To book a meeting with a specific contact or group of contacts, we recommend scheduling your meeting directly in CalendarHero. Since your Mailchimp contacts sync with CalendarHero automatically, you can easily find your intended invitees by a simple first name search — no need to copy and paste emails from your Mailchimp audience.

Once you've chosen your invitees both from your Mailchimp audience and company contacts, you can add your meeting details (edit location, duration, availability etc.) and select your invitation method.

Choose to have CalendarHero send the meeting invitations to your contacts automatically or copy the private invite link to send to invitees yourself. Once your invitees suggest times for your group meeting, CalendarHero will intelligently find the best time to meet based on mutual availability and add the booked meeting to your calendars.

Add CalendarHero to your Website or Landing Page

If you're planning to direct your Mailchimp audience from an email to your website or a targeted landing page, you can seamlessly insert a meeting call to action there as well.

Embed CalendarHero directly to a web page to engage qualified leads the moment they show interest. You can embed a single meeting type to promote one meeting offering or a meeting directory to showcase multiple meeting offerings (ex. Discovery Call, Technical Support, Team Product Demo, etc.).

Choose from an inline embed that places the CalendarHero scheduler on the corresponding web page or a slide-out, which adds a floating button to your web page.

Similar to our other scheduling options, your web visitors can self-book a time that works best for them from your real-time availability (or your team’s availability). Once a time is chosen, CalendarHero will add the booked meeting to your calendars.

How to add Mailchimp to CalendarHero

To add Mailchimp to CalendarHero, you'll first need to create a CalendarHero account. The Mailchimp integration can be used with any CalendarHero plan, so it’s easy to get started.

Follow these steps:

Log in to CalendarHero and click on "My Integrations"
Click "Add Integrations" and select "Contacts" — from there, you'll be able to add Mailchimp to your account
You're all set! Your Mailchimp contacts will sync automatically

Modern work moves fast. Combine your marketing software with scheduling automation to engage qualified leads at the height of interest. CalendarHero for Mailchimp gives you the fastest and easiest way to book meetings directly from your Mailchimp marketing campaigns — no hassle, fuss, or back and forth work.

For more information on how to add Mailchimp to CalendarHero, don't hesitate to reach out to our support team.